According to some, the next craze yet to reach the UK will be "Silly Bandz" - not to be confused with Evanesence or JLS, no, they are bands worn around the wrist which when removed return to their original animal shapes, a bit like animal-shapes biscuit cutters, already called "hottest kiddie crazes in years" in the US.
Here is an interview with Silly Bandz founder Robert Croak from Bloomsberg Businessweek:
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